| Evidence source |
One user’s account, often with limited background.
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Several observations tied to a defined business and task.
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| Context |
May omit location, profile history, competition, or timing.
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Records market, starting point, objective, and relevant changes.
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| Success definition |
Usually a broad statement such as good, bad, or helpful.
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Uses clear checks such as workflow fit, clarity, repeatability, and usefulness.
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| Feature expectations |
Reflects what the commenter noticed or wanted then.
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Tests the current workflow against today’s actual requirements.
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| Business impact |
May imply a result without proving what caused it.
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Separates tool assistance from reviews, site work, profile changes, and market movement.
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| Decision value |
Useful as a lead for questions to investigate.
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Useful as documented evidence for a cautious adoption decision.
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